How Accessible is Your Website?
Is your site fully accessible to individuals with disabilities? In March 2014, the U.S. Justice Department ordered subsidiaries of H&R Block to take specific actions to ensure individuals with...
View ArticleWooCommerce Introduces Tool for Photographers
Using WooCommerce for selling photographs online has taken a leap forward with the introduction of its new Photography extension. WooCommerce is one of the leading eCommerce plugins for sites built...
View Article6 Must Haves for Successful Email Marketing
Two out of three consumers have purchased a product or service online as a result of receiving an email marketing message, according to a research study by the Direct Marketing Association. The same...
View ArticleWeb Design: 6 Fundamentals of Customer-Centric Sites
Is your website designed with your customers in mind? In his book The Invisible Computer, Donald A. Norman writes: “Quality only comes about by continual focus on, and attention to, the people who...
View ArticlePinterest Marketing: “Buy It” Pins Coming Soon
Now is a good time to take a serious look at marketing with Pinterest – if you’re not one of the 500,000 or more businesses already doing so. Later this month, Pinterest will introduce “Buy it” pins –...
View ArticleCustomer Feedback: Are You Listening?
Businesses of all sizes have a valuable resource right at hand for improving the success rate of their products and services — yet many often never tap into it. What is it? Customer feedback. Recently,...
View ArticleLinkedIn Marketing: A Survey of Tips from Social Media Experts
“LinkedIn is one of the most effective platforms for expanding your reach and improving your business results,” reports a June 2015 article on SocialMediaExplorer.com. With 364 million members globally...
View ArticleLooking Ahead to 2016: 5 Web Design Trends to Consider for the New Year
Fall is here, along with pumpkin spice everything and thoughts of a new calendar year. Have you started considering what your web presence should look like in 2016? We’ve scanned website trend...
View ArticleEmail Marketing on Steroids: Mailchimp Introduces “Pro”
“It is now 44 years since the first email was sent and its hard earned status as one of the strongest weapons in the marketer’s arsenal shows no signs of diminishing,” reads the Direct Marketing...
View ArticleSelling Subscriptions? Check out the WooCommerce Tool Upgrade
Subscriptions have gone digital, extending the term well beyond traditional newspapers and magazines. Many businesses are finding the ‘subscription’ model lends itself well to generating recurring...
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